Colors

Moravian University’s color palette is almost as historic as the college itself. In 1894, with the bitter battles of the American Civil War still a recent memory, Moravian adopted the colors blue and grey as a gesture of unity and healing. 

Over the decades, our palette has transformed, while staying in touch with its historic roots, and is now considered one of the most important aspects of our brand. 

Download color swatches

Palette

Primary

Moravian Blue and Grey are the primary colors of the University’s identity. The secondary blues and greys should always be paired with Moravian Blue. All formal communication materials should, whenever possible, use these colors.

When color beyond the primary and secondary colors is needed for distinction, the tertiary colors can be used, but should not overpower the use of the Moravian Blue.

Moravian Blue
PANTONE 286 C
PANTONE Reflex Blue U
CMYK 100, 80, 0, 12
RGB 0, 38, 122
HEX #00267A

Moravian Grey
PANTONE Cool Gray 4 C
PANTONE Cool Gray 4 U
CMYK 24, 17, 15, 0
RGB 204, 204, 204
HEX #CCCCCC

Secondary

Accent Blue
PANTONE 279 C
PANTONE 292 U
CMYK 69, 34, 0, 0
RGB 7, 140, 245
HEX #078CF5

Light Grey
PANTONE Cool Gray 1 C
PANTONE Cool Gray 1 U
CMYK 1, 0, 9, 10
RGB 240, 240, 240
HEX #F0F0F0

Dark Grey
PANTONE Cool Gray 10 C
PANTONE Cool Gray 10 U
CMYK 10, 0, 0, 70
RGB 102, 102, 102
HEX #666666

Dark Blue
PANTONE 289 C
PANTONE 289 U
CMYK 100, 66, 0, 76
RGB 0, 27, 86
HEX #001B56

Black
CMYK 0, 0, 0, 100
RGB 0, 0, 0
HEX #000000
 
 

Tertiary

Deep Green
PANTONE 3155 C
PANTONE 3155 U
CMYK 100, 0, 25, 47
RGB 0, 102, 104
HEX #006668

Red
PANTONE 7636 C
PANTONE 1935 U
CMYK 0, 100, 44, 14
RGB 188, 32, 75
HEX #BC204B

Gold
PANTONE 144 C
PANTONE 144 U
CMYK 0, 49, 100, 0
RGB 229, 130, 0
HEX #E58200

Green
PANTONE 368 C
PANTONE 368 U
CMYK 54, 0, 100, 0
RGB 144, 198, 52
HEX #90C634

Orange
PANTONE 2025 C
PANTONE 151 U
CMYK 0, 53, 85, 0
RGB 255, 114, 59
HEX #FF723B

Yellow
PANTONE 1235 C
PANTONE 115 U
CMYK 0, 25, 94, 0
RGB 255, 194, 59
HEX #FFC23B

Color Proportions

A precise and controlled use of the color palette is the key to creating a sense of visual consistency and sophistication across the Moravian identity. Moravian Blue should be the dominant color. Accent Blue serves as a highlight color to add vibrancy and emphasis. Tertiary colors should only be used if necessary and applied sparingly.

Whenever possible, use these recommended ratios as a guide to applying the color palette. Please note percentages are approximate and color ratios may differ depending on usage.

Web Usage

To ensure color usage online meets accessibility standards, please adhere to these recommended text and background color combinations.

All of the color combinations shown here meet the AA level of contrast per the WCAG guidelines.

Note: be sure to use the RGB or Hex versions of the palette for all digital applications.