Social Media

As a representative of Moravian University on social media, you play a crucial role in communicating with our campus community, alumni, and the broader public. Your responsibilities include managing content, engaging with followers, and ensuring that our social media presence aligns with the university's values and objectives. This policy provides guidelines for managing social media accounts affiliated with Moravian University.

Social Account Request Form

Social Media Guidelines at Moravian 

1. Security

  • Administrator Roles: Each social media account must have at least two administrators—one primary and one backup. Student interns or volunteers may assist with account management but should not have primary admin rights.
  • Account Credentials: Social media accounts should use a Moravian University departmental email address and secure passwords. Passwords should be updated regularly or immediately if there is any indication of suspicious activity.
  • Two-Factor Authentication: Enable two-factor authentication (2FA) on all accounts to enhance security. The Duo Mobile app is recommended for 2FA.
  • Password Management: Regularly change passwords and update 2FA settings when transitioning administrators or after any security incident. Please make sure to communicate the updated password with the Office of Marketing and Communications.

2. Succession Planning

  • Administrator Transition: If an account administrator leaves the university or changes roles, promptly identify and assign a new administrator. Notify the University Marketing and Communications Office of any changes.
  • Transfer of Ownership: Ensure that administrative access is transferred appropriately. For platforms like Facebook and LinkedIn, remove the former administrator’s profile; for Instagram and Twitter, change the password and update 2FA settings.

3. Naming Conventions

  • Account Names: Use “Moravian” in your account names and handles to clearly connect to the university. Consistency across platforms is essential.\
  • Abbreviations: If using abbreviations, include the full name of the department or program in the bio. Ensure that names are recognizable and align with existing university branding.
    • Ex) “Moravian University Center for Inclusive Excellence” as @MoravianCIE.
    • Ex) “Moravian Counseling Center” as @moraviancounseling 

4. Visual Identity

  • Profile and Cover Images: Use official Moravian University graphics for profile images to maintain brand consistency. For cover photos, choose images that represent your department or program, such as campus scenes or event highlights.

5. Bio/About Information

  • Profile Descriptions: Your bio should clearly state the mission of your department or program and its affiliation with Moravian University. Include a link to your university webpage where possible.

6. Tagging and Mentions

We welcome tagging Moravian University in relevant posts and encourage sharing positive content about Moravian. Appropriate tagging includes:

  • Campus Life: Photos of campus events, student activities, and university gear.
  • Achievements: Celebrating milestones like acceptance into the university or academic accomplishments.

Please note that anonymous accounts may be restricted from tagging us. We reserve the right to review and approve tags, and we may untag or remove content if necessary.

7. Content Management

  • Regular Updates: Keep your accounts active with regular content that adheres to Moravian University’s Brand and Editorial Style Guides. For content-related questions, consult with the University Marketing and Communications Office.
    Confidentiality: Do not post sensitive information related to internal matters, student records, or private employee details. Be aware of and comply with privacy laws such as FERPA and HIPAA.
    Engagement: Encourage positive interactions and address negative comments constructively. Avoid engaging in arguments or personal disputes. Contact University Marketing and Communications for assistance if needed.
    Content Moderation: Remove or hide comments that are abusive, contain profanity, or violate university policies. Maintain a respectful online environment.

Content Guidelines

These guidelines apply to all types of use of social media on behalf of Moravian University or employees who are affiliated with Moravain University on personal social media accounts. All employees must adhere to Moravian University’s Community Standards and Digital and Social Media Content Creation Policy. 

To maintain a respectful and constructive environment, please adhere to the following guidelines when interacting with our social media accounts:

  • Respect and Civility: Comments and posts should be respectful and civil. We will remove content that disparages individuals or groups.
  • Avoid Controversy: Political endorsements, discriminatory language, and hate speech are prohibited. Content should avoid foul language or symbols suggesting profanity.
  • Privacy Matters: Do not post personal, confidential, or sensitive information.
  • Safety First: Posts that are violent, threatening, or encouraging illegal activities will be removed. Content should not compromise the safety of our community.
  • No Spam: Repetitive, off-topic, or spammy content will be removed.
  • Legal and Intellectual Property: Respect copyright and trademark laws. Unauthorized use of intellectual property will not be tolerated.
  • Relevance and Decency: Content should be relevant to our community and should not be sexually explicit or indecent.

8. Emergency and Crisis Communication

  • Official Information: In emergencies or crises, share only information provided by the University Marketing and Communications Office. This ensures consistency and accuracy. Follow the guidance provided during these situations.

9. Deactivating Accounts

  • Inactive Accounts: If an account is no longer in use, consider hiding or deactivating it. Most platforms allow you to temporarily deactivate accounts while keeping the option to reactivate later.
  • Notification: Inform the University Marketing and Communications Office before deactivating or deleting any accounts. Follow platform-specific instructions for deactivation.

10. Account Registration and Updates

  • Registration: Once your social media accounts are approved and in compliance with these guidelines, they will be registered with the University Marketing and Communications Office for inclusion in the Moravian University Social Media Directory.
  • Updates: Report any changes in account administration or other relevant updates to the University Marketing and Communications Office at socialmedia@moravian.edu.

Contact Information

For questions, guidance, or further assistance with social media management, please contact:

University Marketing and Communications Office
Email: socialmedia@moravian.edu

Thank you for your commitment to maintaining a positive and professional online presence for Moravian University!